Most Americans self-conscious of body odor

Most Americans are highly self-conscious of our bodies' natural odors, and we pay dearly to mask them, to the tune of about 2 billion dollars per year in the US.

The Scentinelle has a way of striking family and friends awkward feelings about their body odors. Some have expressed worry or shame that I will think that they stink. Others take precautions before seeing me--like not eating garlic, using mouthwash or applying extra deodorant--and then tell me … [Read more...]